Brand Identity

Brand Identity

All drugs are made up of two core components: the API, which is the central ingredient, and the excipients, the substances other than the drug that helps deliver the medication to your system. Excipients are chemically inactive substances, such as lactose or mineral oil.

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Blue Color Represents

Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.

The color blue has positive affects on the mind and the body. As the color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming and exude feelings of tranquility. Blue helps to slow human metabolism, is cooling in nature, and helps with balance and self-expression. Blue is also an appetite suppressant.

However not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic, an engaging color that expresses exhilaration.

Blue can be strong and steadfast or light and friendly. Blue is used to symbolize piety and sincerity in heraldry. The color blue in many cultures is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. In Iran, blue is the color of mourning while in the West the something blue bridal tradition represents love.

The blue color communicates significance, importance, and confidence without creating somber or sinister feelings. This is where the corporate blue power suit and the blue uniforms of police officers and firefighter came from. Considered a highly corporate color, blue is often associated with intelligence, stability, unity, and conservatism.

Blue gemstones are believed to aid in creating calm and relaxation in crisis situations or chaotic situations, to open the flow of communication between loved ones, to feel genuinely inspired, and to gain the courage to speak from the heart.

Different shades, tints, and hues of blue have different meanings. For example, dark blue can be seen as  elegant, rich, sophisticated, intelligent, and old-fashioned, royal blue can represent superiority, and light blue can mean honesty and trustworthiness.

Green Color Represents

Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. Green is also traditionally associated with money, finances, banking, ambition, greed, jealousy, and wall street.

The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural. It is a natural choice in interior design as an ideal background or backdrop because we as humans are so used to seeing it everywhere.

With the color green’s association with renewal, growth, and hope, often green stands for both a lack of  experience and need for growth. Green also stands for new growth and rebirth, common in the spring season when all of the plants are coming back to life with fresh growth and life after the cold winter months.

The color green affects us physically and mentally in several different ways. Green is soothing, relaxing, and youthful. Green is a color that helps alleviate anxiety, depression, and nervousness. Green also brings with it a sense of hope, health, adventure, and renewal, as well as self-control, compassion, and harmony The green color is often used to indicate safety in the advertising of drugs and medical products. Green is directly related to nature and energy, so it is also commonly used to represent and promote
‘green ’ products.

Arrow Represents

An arrow through a diamond symbol can represent courage as one moves forward. Moving forward means leaving some things behind.

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